Is “Gimmick” a Scrabble word?
Yes
GIMMICK
Valid in at least one Scrabble dictionary
Valid in these dictionaries
SOWPODS / CSW
Scrabble UK & International
TWL / NWL
Scrabble North America
Large English Dictionary
General English word list
Meaning of Gimmick
/ˈɡɪm.ɪk/
noun
1.A trick or device used to attain some end.
“The box had a gimmick to make the coin appear to vanish.”
2.A clever ploy or strategy.
“The contest was a gimmick to get people to sign up for their mailing list.”
3.A gimmick capacitor.
verb
1.To rig or set up with a trick or device.
“The magician's box was gimmicked with a wire that made it appear to open on its own.”